Since the advent of the National Survey of Student Engagement (NSSE) in 2000, more than 1,600 bachelor’s degree- granting colleges and universities have had access to reliable evidence about their students’ engagement in effective educational practices that can inform discussions about educational quality. Yet too few institutions and boards take full advantage of this information to document and improve quality. Board members must come to understand the importance of student engagement and how institutions under their leadership can use it to improve educational quality.